Amateur or Pro?
Anyone can take a photograph of a property, but it takes a professional who understands the workings of a camera, the art of composition and the varying intensities of light to create a collection of good images. Images that reveal the true character and possibilities of your home.
Estate agents do a good job in bringing buyers and sellers together. However, they usually have no photographic training and may come equipped with no more than a point and shoot camera that has its own inbuilt limitations.
In order to illustrate the great difference I can make to your property's sales potential here is a comparison of estate agent photographs and Essex House Photography images. These are genuine "before and after" comparisons as the agent's images were taken from their websites before the photographs were replaced by Essex House Photography's images.
Agent’s Image
An under-exposed photo showing a dark room with “sloping” walls and apparently no room for anyone to sit behind the table.
Essex House Photography’s Image
A correctly exposed image shows a light airy room with vertical walls. I pulled the table away from the wall to show more sitting space.
Agent’s Image
A 1-bedroom bungalow but this is more a photograph of the estate agent's car, the large house next door and various overhead cables.
Essex House Photography’s Image
Choice of a better viewpoint and correct exposure concentrates on the property for sale and avoids distractions
Agent’s Image
This is a beautiful bath and shower room - but the photograph does not do it justice. No true indication is given of the large size of the room and it appears to be very dark in the corners.
Essex House Photography’s Image
A much better sense of the overall scale is achieved, lighting is more even and the pattern of the tiles is accentuated.
Agent’s Image
Tilting walls, "burnt out" windows, an annoying reflection in the TV and sight of a child's toy at bottom left make for a messy image.
Essex House Photography’s Image
A wider viewpoint, straightened verticals and correct exposure for the windows and the rest of the room make for a much more appealing image.
Agent’s Image
Vendors would be subconsciously deterred from viewing an apartment in a block where the walls appear to be falling inwards. This illusion is caused by use of a very wide-angle lens pointing up.
Essex House Photography’s Image
By climbing up an embankment opposite the block, and gaining height, it was possible to take a shot without the extreme distortion. It also had the advantage of showing the parking available to apartment owners. Correct exposure for the sky also avoided a “washed out” look.